In 2018, the mobile phone market is very lively, and various new machines are constantly released. The black-screen technologies such as fingerprints, 3D structured light, artificial intelligence, and three-shot are all unveiled, whether it is the design of the mobile phone or the functional configuration. Great progress has been made last year.
But behind the appearance of prosperity, the global mobile phone market is in a downward trend in 2018.
According to IDC data from international market research firm, global smartphone sales in the third quarter of 2018 were 355.2 million, down 6% from the same period last year. The domestic smartphone market shipments were about 103 million units compared to last year. The decline was 10.2% over the same period. This is the fourth consecutive quarter of the global smartphone market, and the Chinese smartphone market has experienced a decline for the sixth consecutive quarter.
Faced with the sluggish situation in both the international and domestic markets, Xiaomi Huawei and other manufacturers have shown a strong growth trend, which can be described as a beautiful landscape.
After successfully reversing the trend in the second quarter of 2017, Xiaomi, after solid foundation, showed a trend of growth, especially in overseas markets. At present, Xiaomi has entered 82 countries and regions around the world and ranks in the top five in 25 countries. On November 8th, Xiaomi officially released a variety of products such as Xiaomi 8 Pro, Xiaomi Bracelet 3, Xiaomi Electric Scooter in London, and announced its official entry into the UK market.
Recently, the latest data from Canalys shows that Xiaomi’s smartphone market share in Spain in the third quarter of 2018 has reached 14.5%, ranking third in the market. And all this happened only in a short period of one year. In November last year, Xiaomi officially entered Western Europe and announced its entry into the Spanish market. In one year, Xiaomi sold more than 1 million units in Spain (the total population of Spain was 46.607 million), Red Rice Note5 and Xiaomi A1 (Millet 5X overseas) Version) became the local explosive mobile phone with the highest sales volume. At the same time, Xiaomi also opened 15 authorized stores and 8 specialty stores in Spain, covering 14 provinces in Spain (Spain has 17 autonomous regions, under 50 jurisdictions). Although Spain is a veteran European developed country, the people of Spain like the inexpensive millet products. Every millet’s offline store can see a long queue of queues, and some even wait around the clock.
Such a scene is similar to the launch of the Apple iPhone that year, showing the status of Xiaomi in the hearts of foreign users.