With the rise of Internet TV brands such as LeTV and Xiaomi, foreign-owned color TV brands led by Sony continue to shrink. Today, the monitoring data released by the home appliance research organization Aowei shows that as of June 2016, the share of Sony TV’s retail sales in the Chinese market was 2.21%, a decrease of 0.8 percentage points from the previous quarter. The retail share was 4.4%, compared to 5.3% at the end of last year.
In this regard, a color TV analyst said to the home appliance consumer network, as far as the product itself is concerned, the replacement of Sony TV products on the market can be described as numerous. TCL, Skyworth, Konka, LeTV, Xiaomi, etc. have already launched multi-size, the price of the same size products is nearly half cheaper than Sony’s products, and the price/performance ratio is more acceptable to Chinese consumers, which has led to the rapid development of these domestic traditional manufacturers and Internet emerging brands. It occupied the TV market and eroded Sony’s market share, prompting Sony TV to go to the edge of delisting in China.
“With the double-sided attack of Internet TV brands and traditional TV brands, Sony TV’s market share in China will continue to shrink.” The source pointed out, “But considering that TV is almost Sony’s business card, Sony can not give up TV business in the short term. , it will only shrink slowly.”