2016 is the year in which cloud computing has taken root in radio and television. It is also a year of gradual realization. The technology is becoming more mature and the cases are more abundant. It has fundamentally broken through the IT system of the radio and television chimney architecture. The manufacturing cloud and service cloud platforms work together to support the transformation and upgrading of the broadcasting industry and promote the process of integration with traditional media.
But at the same time, we also see that technologies such as SDN/NFV are making progress and are changing the basic network architecture. Emerging scenes such as artificial intelligence and VR are setting off a new round of scenarios**, further promoting cloud computing to reduce costs, improve efficiency and create users. The new experience is full of effort.
Light asset mode corner overtaking
Recently, Zeng Qingjun, deputy general manager of China Radio and Television Network Co., Ltd., said in public that the services faced by broadcast and television operators are becoming more and more complicated, manifested in diversified user needs, such as HD/Ultra HD, streaming media, interactive, etc. Diversification, such as cross-system (TVOS, Android, Apple, win), cross-screen (TV, PC, mobile, pad. In addition, cross-industry competition continues to deepen, IPTV is developing rapidly, and Internet OTT audio-visual users continue to grow. Existing in the broadcasting industry Traditional IT architecture and regional platform architecture have been unable to adapt to new business and nationwide business development.
To this end, China Broadcasting and Television has adopted advanced and open technologies to build a cloud infrastructure. It can be divided into two aspects. It cooperates with the whole industry in network reconfiguration, aggregates resources, enhances capabilities, shares services and benefits, and adopts cloud +SDN. /NFV reconfigures the network system to lead the curve and achieve overtaking in the light asset mode.
On the other hand, it is reflected in business reengineering, that is, innovation supply, business services are “completely clouded”, end users and industry markets are simultaneously promoted, and network integration is strengthened to provide full support for TV stations, new media organizations, production companies, and program distribution organizations. The orientation of the media cloud service, thus integrating the “production, editing, broadcasting, storage, management” integration, has achieved the goal of low cost and high efficiency.
Where is the next city attack?
Zeng Qingjun pointed out that the next step of radio and television will promote the construction of national cloud data centers and promote the interconnection of distributed platforms: First, implement the construction of national cloud data centers such as Beijing, Xi‘an and Nanjing, and encourage and guide the provincial network to open their own cloud platform resources. Guide the inter-connectivity between platforms; secondly, strengthen the collaborative deployment of cloud networks to realize the “network as a service” of broadcasting and television broadband.
Furthermore, a distributed cloud computing center platform is built to focus on IaaS layer resource integration and IPaaS layer capability provisioning. It is understood that the State Grid has completed the first experimental demonstration work, is implementing the capacity building of distributed cloud platform, and has begun work on Paas and Saas services.
In addition, according to the reporter, China Broadcasting and Television Cloud Service System has its overall positioning and ideas: Radio and TV cloud computing is based on the whole country. On the basis of fully consolidating IaaS and IPaaS capabilities, Saas innovative services and guidance will be provided to support the industry’s upgrading and transformation; High-paying and reliable cutting-edge technology, building a broadcasting and television cloud infrastructure that serves the whole industry and serves the whole country. In terms of network reconfiguration, cloud computing + SDN / NFV refactoring the underlying network architecture, focusing on IaaS layer resource convergence and IPaaS layer capabilities. On the business reengineering, cloud and end combination, do a good job of Saas innovative service and guidance, serve the whole industry, and land the “CHINA” mode of China Radio and Television.