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Google’s second-quarter earnings report released revenue growth of 24% net profit fell 9%

On July 24th, Alphabet (NASDAQ: GOOGL) announced its second quarter earnings report for the 2018 fiscal year ending June 30. The report shows that the companys revenue for the quarter was 32.657 billion US dollars, compared with 26.01 billion US dollars in the same period last year, an increase of 26%; according to the US General Accounting Standards (GAAP), net profit was 3.195 billion US dollars, compared with a net profit of 3.524 billion US dollars in the same period last year. , down 9% year-on-year; diluted earnings per share was $4.54, compared with $5.01 per share for the same period last year.
It is worth noting that Alphabet’s second-quarter net profit included a fine of approximately US$5.07 billion in the EU; if not included, net profit was US$8.266 billion, a year-on-year increase of 32%.
Alphabet Second Quarter Key Financial Data (GAAP):
· Revenue was US$32.657 billion, compared with US$26.01 billion in the same period last year, an increase of 26% year-on-year; excluding the impact of exchange rate changes, it increased by 23% year-on-year.
· Operating profit was $2.807 billion, compared with a profit of $4.132 billion in the same period last year; GAAP operating margin was 9%, compared with a profit margin of 16% in the same period last year.
· Net profit was $3,195 million, compared with a profit of $3.524 billion in the same period last year.
Diluted earnings per share were $4.54, compared to $5.01 per share for the same period last year.
· The effective tax rate is 24%, compared to 19% in the same period last year.
· The total number of employees was 890,58, compared with 75,606 in the same period last year.
Google business related data:
· Advertising revenue was $28.087 billion, compared with $22.672 billion in the same period last year, a year-on-year increase of 24%.
· Other revenues were $4.425 billion, compared to $3.241 billion in the same period last year, a year-on-year increase of 36%.
· Revenue was $32.512 billion, compared with $25.913 billion in the same period last year, a year-on-year increase of 26%.
· Total traffic purchase cost was $6.420 billion, accounting for 23% of Google’s advertising revenue; last year was $5.091 billion, accounting for 22% of Google’s advertising revenue.
· Operating profit was $8.959 billion, compared with a profit of $7.664 billion in the same period last year.
Other business related data:
· Revenue was $145 million, compared to $97 million in the same period last year, a year-on-year increase of 50%.
· Operating loss was $732 million, compared with a loss of $633 million in the same period last year.