According to Gartner‘s forecast, global shipments of PCs, tablets, ultramobiles and mobile phones will remain flat in 2017, with the number of devices remaining at 2.3 billion units, and the total shipments estimated at the beginning of 2016 (2016). quite. As of the end of 2016, the global mobile phone, tablet and PC usage reached 7 billion units, but Gartner believes that there will be no room for growth in the shipment of traditional equipment in the future. Until Ming (2018), the shipment of ultramobile and mobile phones will be Slightly rising.
Ranjit Atwal, research director at Gartner, said that the global market is in a state of stagnation, mobile phone shipments are only growing in the emerging Asia-Pacific market, and the PC market is declining and just bottoming out; in addition to the decline in traditional equipment shipments due to the market Saturation and the slowdown in innovation, the average selling price (ASP) of traditional equipment has also begun to stagnate. Ranjit Atwal believes that there are fewer reasons for consumers to upgrade or purchase traditional devices. They want fresher experiences and applications, such as head-mounted displays (HMDs), virtual personal assistant (VPA) speakers, and wearable devices. Emerging types of products.
More and more buyers are attracted by the price and function of ultramobile top models. Under the push of the exchange, the PC market, which is in a tough battle, is expected to resume its growth momentum in 2018, but traditional PC sales will continue to decline; The mobile phone market will also benefit from the change of the tide, but mature markets and emerging markets have different replacement needs. Ranjit Atwal pointed out that consumers in emerging markets still regard smartphones as the main computing device, and change machines more often than mature markets.
At present, more and more equipment manufacturers are trying to reach the fast-growing emerging equipment field. Ranjit Atwal said that this must shift from a hardware-based model to a richer value-added service model; as a service-oriented model becomes more important, and hardware vendors lack the experience and capabilities to provide value-added services, the future It will be necessary to form an alliance with the service provider.